I decided to avoid the standard methods for telling time - namely analogue and digital clockfaces.

Below are my initial doodlings for the project.

I found that most of my ideas - while initially sounding different to analogue and digital clockfaces could all be traced back to methods already thought about. As this was a pressure project, I decided that in order to produce a completed piece of work, and not just a sketch for a final piece I would have to abandon my initial ideas of completely redefining the way people tell time.

My next area of enquirery was to attempt to show the user the passage of time, and if they wished upon further inspection enable them to tell the time accurately.

While my concepts for Landscape clocks would have made an interesting addition to a living room, I felt that they could not be used to accurately tell the time. The same could be said for my Creature and Tree concepts. Both of which were ideas that created an organism on screen that would mature (and eventually die) through the passing of a day.

The final idea I came up with and the one that I pursued for the rest of the project, used a combination of video loops to tell the time.

A one second clip of video was looped in the top left hand corner of the screen, with the same video clip slowed to a minute, an hour and a day following clockwise around the screen.

Below is the layout of the video in my video editing package of choice, Final Cut Pro.

My presentation video can be viewed below.

Further directions which I am planning to pursue this project are finding more engaging video loops, using different durations of loops (one minute, one hour, one day - slowed/sped up to correct speeds) and using video scaling to highlight the most/least significant time blocks.