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In the summer of 2001 I worked as a consultant to AMO in Rotterdam and New York on their Prada NY Store project.

Working with 2x4, IconMediaLab and Prada I brainstormed various concepts for video pieces to be displayed on the instore video system. Later in the summer, I returned to New York to complete work on a database that enabled the logging, organisation and presentation of the various pieces of media collated in the "Taxonomy" system. The system also acted as an XML bridge between the database and the custom application written to control the display of video around the store.