About me

I am an Interaction Designer, Creative Director, Lecturer and Artist. I like to learn, consult and teach. I am based in London.

If you’ve got a question, request, comment, challenge or idea, get in touch via email by clicking the … link to the right of the “m” below:

m@joelgethinlewis.com (Recaptcha Anti-Spam).

My Twitter account is @joelgethinlewis and my Github account is JGL.

I’m currently running my own open practice, consulting and teaching.

I see Mathematics as the universal language, Computer Science as the mechanism of reality (computation being the underlying structure of the universe) and Interaction Design as the study of how humans can relate to each other via technology. I’m interested in making work that allows for real-time interaction between people, places and objects through the use of technology. I’m interested in creating work that helps people experience their environment in a different way – their community, their perception and their interactions.

Growing up in rural Wales, I always felt a great physical connection to the land beneath my feet. I’m interested in how this can be enabled/encouraged in this urban, augmented world that we find ourselves in.

Ever since I saw the Wizard of Oz I’ve been interested in the meta, the mechanisms or systems that enable stories to be told or society to function. I’m fascinated by the possibility of making systems that allow others to share their memories or tell their stories.

Finally, openness is a critical part of my practise for ethical as well as political reasons.

Between 1998 and 2001 I studied Mathematics and Computer Science at Imperial, before completing an MA in Interaction Design at the Royal College of Art in 2003. Post-graduation I worked at Benetton’s communication research centre, Fabrica, before returning to London where I worked as the interaction designer at UnitedVisualArtists – touring with the likes of Battles, U2 and Massive Attack, as well as collaborating on installation works such as Monolith, Volume and Hereafter. After discovering openFrameworks in 2007 through Chris O’Shea, I co-founded the interactive collective YesYesNo with Theo Watson and Zachary Lieberman. In 2008 I co-founded the craft, design and technology studio Hellicar&Lewis  with Pete Hellicar. We ran the studio together until 2016 with the express aim of building a creative business around Open Source.

My presentation as part of INST-INT 2014.

 Current and previous roles:

Royal College of Art
Since 2017 I’ve been a Visiting Tutor on the MA in Visual Communication at RCA.

Goldsmiths, University of London
Since 2016 I’ve been an Associate Lecturer on the MFA in Computational Arts at Goldsmiths.

An open source craft, design and technology studio I co-founded with Pete Hellicar. Hellicar&Lewis ran between 2008 and 2016.

Year Here
Since 2015 I’ve been a member of the Faculty of Year Here as well as a Mentor.

London College of Communication, University of the Arts London
Since 2014 I’ve been a member of both the Graduate School Industry Programme and the Industry Mentoring Scheme for postgraduate students and graduates at LCC.

Central St. Martins, University of London
I was an Associate Lecturer on the BA and MA Graphic Design courses at CSM from 2012 to 2015.

This Happened
An event about the stories behind Interaction Design. I co-founded This Happened in 2007 with Chris O’Shea and Andreas Müller.

The Enlightenment Club
A monthly social club, founded in January 2009.

A company I co-founded in 2008 with Theo Watson and Zachary Lieberman.
I was part of YesYesNo from 2008 to 2010.

I worked as the Interaction Designer at UVA between January 2005 and July 2008.

I worked in the Interaction Department of Fabrica between January 2004 and December 2004.

I worked as an Interaction Designer on the Prada Epicentre project in 2001.

Royal College of Art
I did an MA in Interaction Design at RCA between 2001 and 2003.

Dazed&Confused Magazine /Another MagazineRankin Photography
I worked as writer, interaction designer and researcher at Dazed&Confused from 1999-2004, was the webmaster of AnotherMag.com from 2001-2004 and as a photo assistant at Rankin Photography from 2000-2003.

Imperial College
I did a BSc in Mathematics and Computer Science at Imperial from 1998 to 2001.

In 1997 I worked as a Pre-University Employee at IBM.

Bullfrog Productions
I did work experience as a Game Tester in 1994.

Lucas Girling
I did work experience as an Engineer at Lucas Girling during 1994.


Previous site
A pre-UVA personal site, with freelance work, Fabrica Projects and my Royal College of Art Portfolio.

Source Repository
GitHub of latest projects.

Archive Source Repository
LGPL Source for selected older projects.


I’ve been lucky enough to present at the following conferences and events:

AGIdeas, Melbourne, 2008
Art Centre Banff, 2010
Art&Code 3D, Pittsburg, 2011
Asian Creative Directors Conference, Ogilvy, 2008
BBC (as part of the Connected Studio project), 2016
Beyond Tellerrand, Dusseldorf, 2012
Camberwell College of Arts, London, 2015
Central St. Martins, London, 2014, 2015, 2016
D&AD Presidents Lecture, London, 2009
Decode, V&A, London, 2010
Design Indaba, Cape Town, 2012
Dorkbot, London, 2007, 2008, 2009, 2010, 2011
Edinburgh Interactive Festival, 2009
FITC, Toronto, 2012
Flash on The Beach, 2008, 2009
Flashbelt, Minneapolis, 2009
FutureEverything, Manchester, 2013
Geeky by Nature, New York, 2011
In-Progress, London, 2012
INST-INT, Minneapolis, 2014
Interesting, London, 2008
Lab3000, Melbourne, 2007
London College of Communication, 2008, 2009
London College of Fashion, 2014, 2016
London Adobe Creative Week, 2012
Lovebytes, Newcastle, 2010
Mother, London, 2008, 2009
Northern Digitals, Manchester, 2010
OFFF, Barcelona, 2012
Promax, London, 2012
Ravensbourne College, 2008
RE.WORK Cities and RE.WORK Technology, London, 2013
Royal College of Art, 2006, 2008
Salzburg University of Applied Sciences, Salzburg, 2009
School of the Built Environment, University of Westminster, 2007, 2009
Semi Permanent, Auckland and Wellington, 2007, 2008
Stellar Network, London 2011
Sydney Design Week, 2007
Tate Exchange, London, 2016
The Oslo National Academy Of The Arts,
The Oslo School of Architecture and Design,
TOCA Me, Munich, 2009, 2014
University College London, 2009
University of Newcastle, 2010
Visueltdagene, Oslo, 2010, 2015
What Design Can Do, Amsterdam, 2013
Wieden&Kennedy, 2008, 2009, 2010
WPP Stream, Cannes & Turkey, 2012, 2013

Previous Teaching, including course notes and example code:

Altered Images
Graphic Design BA, Central St Martins, University of the Arts London

Visual Machines
Graphic Design BA, Central St Martins, University of the Arts London

TV is Boring
Graphic Design BA, Central St Martins, University of the Arts London


ScreenLab 0x02
Gateway and Portals

Talk to Me

Maurice Einhardt Neu Gallery

Centre Pompidou and Triad New Media Gallery
We are the time, we are the famous.

Royal College of Art
Probes and Arcade

Exhibitions (as part of Hellicar&Lewis)

Stedelijk Museum, Amsterdam
The Turbine Hall, Tate Modern, London
The National Poetry Library, London
Semi-Permanent, Hong Kong
onedotzero, London
Watermans Gallery, London
Kalied Editions Gallery, London
Outline Editions Gallery, London
The Banff Arts Center, Canada
The Victoria and Albert Museum, London
Yota x onedotzero, St. Petersberg
FOAM Gallery, Amsterdam


Open Source Housing Crisis
Urban Pampleteer

Art of Interaction Design

Royal College of Art
Migrations (MA Dissertation)


D&AD x ASOS, London
London College of Fashion, London
Flash on the Beach, Brighton
Camberwell College of Art, London
London College of Communication, London
The Oslo School of Architecture and Design, Oslo
The Oslo National Academy of the Arts, Oslo
Pearson, London
Massey University, Wellington
Central St. Martins, London
Lincoln University, Lincoln
The Victoria and Albert Museum, London
Tate Britain, London as part of Loud Tate
The Oslo School of Architecture and Design
The Oslo National Academy Of The Arts
UCA Epsom