I read about Strinkgly on Forbes recently – imagine a blogging service that worked like this? A single page that went on forever – it seems it’s just being used for more website content at the moment – path to profitability I suppose.
“For many institutions, ‘open’ has become the new ‘green.’ And in the same way that companies will ‘greenwash’ their initiatives by invoking eco-friendly window dressing to hide less-palatable practices, there has also emerged a term to describe similar efforts to read ‘openness’ into situations and environments where it doesn’t exist: ‘openwashing.’
Alas, ‘openwashing,’ as catchy as it sounds, only questions the authenticity of ‘open’ initiatives; it doesn’t tell us what kinds of ‘openness,’ if any, are worth pursuing. We must differentiate the many different types of ‘open.'”